Helsinki XR Center
/ Metropolia University of Applied Sciences
Helsinki, Finland
Communications Specialist
05/2021 – 12/2022
Helsinki XR Center is the home of extended realities. Operating under Metropolia University of Applied Sciences it provides space, hardware, support and networking to those creating in the fields of VR and AR.
As the Communications Specialist, I was responsible for Helsinki XR Center’s marketing, social media, and event communications.
Responsibilities
Content creation, including:
- writing articles, social media posts, and copy;
- creating social media posts;
- editing team’s articles and research reports.
Updating the website content and design.
Direct communications with various interest groups, and supporting the team in doing so.
Graphic creation, including:
- photography,
- social media and article graphics,
- printed posters and banners,
- on-brand PPT presentations.
Notable projects
Match XR 2021 Aftermovie.
Match XR 2022 Aftermovie.
Things in this photo designed my me: rollup, PPT presentation, hoodies, clothes stickers.
Match XR 2022
Match XR is the biggest annual XR event in the Nordics. In November 2022, returned as an expo and brought together 60 exhibitors and 1300 guests from 30 countries.
Unlike the 2021 event, this one had both a coordinator and a communicator, whom I assisted with the following:
- updating the websites and the event management system;
- creating graphic materials such as social media and event posts;
- photography;
- supporting visitors and exhibitors.
Match XR 2021
Match XR is the biggest annual XR event in the Nordics. In November 2021, it was organised as a hybrid event. With 2 days, 5 platforms, 25 virtual partner worlds and about 2000 virtual visitors, the event was bigger than ever.
All autumn me and the event coordinator worked to make the best experience for both visitors and guest speakers. My main responsibilities were:
- designing and updating the website;
- producing communications and marketing materials across social media, articles, newsletters and networks;
- creating graphic materials such as the social media and event posts, speaker slides, video assets and VR world assets;
- tracking visitor information on the event management platform;
- coordinating speakers’ materials;
- booking and coordinating the video creators and photographer;
- coordinating the trainees.
My virtual avatar in AltspaceVR.
XR Project Index
HXRC participates in dozens of yearly projects. From shattered information I created an internal information sheet of all projects, then created an external searchable HXRC Project Index, as well as sub pages for the projects.
Innoloft networking platform
The HXRC Network, operating on the Innoloft platform, is designed to be a one-stop shop for companies and organisations working in the field of XR. For this project I:
- worked with Innoloft’s designer to create an on-brand, accessible and mobile-optimised front page;
- wrote the copy of the front page;
- designed and wrote copy for the backend features.
Report: Overview of the Finnish XR industry
From September 2021 to August 2022, Helsinki XR Center conducted an interview study of the Finnish XR industry: its the current state, challenges and possibilities. While my teammates collected and analysed the data, I:
- made sure the data is written down according to scientific standards;
- wrote the final version and the English-language summary.